Nigerian Tech Firm Unveils Tradia to Boost Digital Visibility for Businesses

Tradia.business,  a new digital business directory developed to help Nigerian businesses improve visibility and connect with customers online, has officially been launched by Zamkah Technologies Limited.

The platform was introduced by the Chief Executive Officer of Zamkah Group, Zubairu Dalhatu Malami, who described Tradia as a modern business discovery platform created to support enterprises struggling with limited digital presence.

According to Malami, the platform is designed for businesses ranging from small and medium-scale enterprises to startups, professionals, hotels, hospitals, schools, restaurants, stores, and other service providers seeking stronger online exposure.

He explained that Tradia would serve as a central hub where businesses can create listings, showcase products and services, upload photos, provide contact details, receive customer reviews, and interact directly with potential clients.

“Many businesses in Nigeria offer quality products and services, but they remain difficult to find because they lack strong digital visibility. Tradia is created to bridge that gap,” Malami said.

He noted that Nigeria is the platform’s first launch market, while the company plans to expand the service across Africa and eventually into the global market.

Malami stated that unlike traditional directories, Tradia offers a more interactive and structured approach to business discovery by enabling users to explore categories, locate service providers, and access detailed business information from a single platform.

The company added that the platform would also introduce premium features, including verified business profiles, sponsored listings, featured placements, digital promotional campaigns, and future booking services for hotels and other businesses.

The launch comes as more Nigerian businesses embrace digital solutions to improve customer reach, credibility, and competitiveness in an increasingly technology-driven economy.

Zamkah Technologies said the first phase of the initiative would focus on onboarding businesses, strengthening category-based listings, and expanding verified business profiles nationwide.

Businesses were encouraged to register on the platform to improve their digital footprint and customer accessibility.

The company described Tradia as a smart gateway for business discovery, local connection, and enterprise growth in Nigeria’s evolving digital economy.