Davido Partners PUBG MOBILE to Expand Access to Global Gaming, Launches FLASH Version

Nigerian Afrobeats star, David Adeleke, popularly known as Davido, has partnered with global gaming brand PUBG MOBILE in a collaboration aimed at connecting music, gaming and African youth culture while expanding access to mobile gaming across the continent.

The partnership coincides with the introduction of PUBG MOBILE FLASH, a new version designed to make the popular Battle Royale gaming experience accessible to more smartphone users, particularly those using devices with limited storage capacity.

Announcing the collaboration, PUBG MOBILE said Davido’s involvement was driven not only by his international music career but also by his personal interest in gaming.

The partnership will give fans an opportunity to connect with the singer through the game, bringing together his music audience and the growing community of mobile gamers.

With more than one billion downloads worldwide, PUBG MOBILE has become a major player in the global mobile gaming industry, offering users an interactive Battle Royale experience built around competition, teamwork and strategy.

The newly introduced PUBG MOBILE FLASH is designed to retain the core gaming experience while requiring a smaller initial download and offering optimised performance across a wider range of smartphones.

According to the company, users of PUBG MOBILE FLASH can also connect and play with friends using the original PUBG MOBILE, ensuring that the new version does not isolate players from the existing gaming community.

The launch reflects the company’s growing interest in expanding its presence in Africa, where mobile gaming and digital entertainment are increasingly becoming important parts of youth culture.

As part of the partnership, the company is also introducing the 30BG Card Drop campaign, through which participants can complete missions, earn draws and collect exclusive Davido, City and Holiday cards.

The campaign offers participants opportunities to win prizes, including tickets to Davido’s Oriade concert, Infinix HOT 70 Pro 5G+ smartphones and limited-edition 30BG merchandise.

Players can also stand a chance to receive exclusive Davido-branded gifts by downloading the game and participating in designated in-game activities.

The company said further details of the music collaboration would be unveiled in a subsequent phase of the campaign.

Beyond the partnership, PUBG MOBILE said it was strengthening its African market strategy through server development, network optimisation, community engagement and support for local content creators.

It also highlighted initiatives such as its Next Star influencer support programme and the PDP creator programme, which are designed to encourage African creators to participate in gaming content production.

The company further disclosed that, beginning with Version 4.5, it would deepen its localisation efforts by incorporating African music, cultural expressions and entertainment personalities into the gaming experience through customised songs, music videos, voice packs, outfits and other in-game features.

Players can download PUBG MOBILE FLASH through the Apple App Store and Google Play Store, while additional information about the 30BG Card Drop campaign is available at gamepubgm.com.