Ronaldo Launches Football Television Series ‘Day 1s’ With Thierry Henry, Damian Lewis

Portuguese football superstar Cristiano Ronaldo has ventured further into the entertainment industry with the launch of a new television series titled Day 1s, as production officially gets underway.

The 41-year-old Al-Nassr forward announced the development on social media, revealing that filming had commenced on his first television project.

“Exciting news! Production of my first TV show, Day 1s, has just started. More to come!” Ronaldo wrote.

The series is being developed by UR•Marv Studios, the production company Ronaldo co-founded with British filmmaker Matthew Vaughn in 2025. Vaughn is renowned for directing popular films including Kingsman and Kick-Ass.

According to reports, Day 1s is a football comedy series that follows a gifted young footballer who fulfils his ambition of playing in the English Premier League after signing for Brentford FC.

The storyline also explores the relationships and friendships that shaped the player’s journey, particularly the people who supported him before fame, money and success.

The title, Day 1s, reflects the importance of those who stood by the footballer from the beginning of his journey.

The production features an impressive combination of personalities from football, film and music. British actor Damian Lewis, known for his performances in Homeland and Billions, is among the leading cast members, while British rapper Dave is also associated with the project.

Former Arsenal and France international Thierry Henry is equally involved as an executive producer and is expected to feature in the series.

Ronaldo is serving as an executive producer alongside Vaughn and other industry figures. The project marks another major step in his growing involvement in entertainment and media beyond his professional football career.

Industry publication C21Media reports that Paramount+ has commissioned the series, with filmmaker Dan Mazer, known for Borat, taking on the role of showrunner.

The project is being produced by UR•Marv Studios, alongside DoubleD Sports and Archery Pictures.

Ronaldo’s television venture comes as he continues to expand his business interests beyond football, adding film and television production to his growing portfolio.

Although production has commenced, further details about the series’ premiere date and international release arrangements are still awaited.